Land Rover Global Website
Working within a large team of designers, UX specialists, developers, copywriters and business analysts, I was the Senior Interactive Art Director on the global re-design of landrover.com.
The site experience is designed to be highly emotional, yet highly informative, allowing the user to not only fall in love with the vehicle, but to also conduct detailed research on specifications, options and configurations. The final design was the result of an agile development process involving extensive research, user testing and prototyping.
In addition to the website design, I was responsible for producing a 100+ page global guidelines document to ensure brand teams around the globe understood the creative strategy.
Creative Lead, Art Direction, Responsive Design, Global Brand Guidelines