Ettinger

Working closely with Matt Percival, Creative Director of Red Route, I directed a radical re-design of the e-commerce platform for luxury leather brand Ettinger.

My approach took into account brand, design and user experience; re-imagining the entire shopping process. Product categories and taxonomy were re-structured. Every product was re-photographed. Video and editorial content was introduced. The brand story was told in a far more compelling manner. New brand elements, such as patterns and a new typeface, were introduced.

The result celebrates Ettinger's heritage whilst also carefully re-positioning the brand as modern, relevant and far more desirable, elevating it far beyond the client's own vision and expectations.

Services:
Art Direction, User Experience, E-Commerce Advisory, Responsive Website Design

Agency:
Red Route
Luxury website design
Luxury website design
Luxury website design
Luxury website design
Luxury website design
Luxury website design
Luxury website design
Luxury website design
Luxury website design
Luxury website design
Luxury website design
Luxury website design
Luxury website design
Luxury website design
Luxury website design
Luxury website design
Luxury website design